I deepen your understanding
of products, users, and contexts

As a UX researcher and research scientist

I apply a variety of methods, appropriate to the research question and setting.
In addition, I have developed and validated research methods. These novel methods have been published and adopted by other designers, researchers, and businesses.

Challenges by user studies are that they are costly and time-consuming. Enough representative users must be recruited and paid, and a facilitator as much as a transcriber should be present. Subsequently, multiple researchers should analyze data and identify insights.

To remedy this situation, I developed a remote research approach, including a crowdsourced online study and a computer-assisted multi-stage analysis:

Step 1

One researcher creates a user test using online survey software, like LimeSurvey.

Step 2

Study participants are recruited using crowdsourcing platforms, like Mechanical Turk or Clickworker—according to the required demographics.

Step 3

Participants are asked to complete the test, for example, writing their ideas, experiences, and so forth concerning a given design or system. They do so as a free-form text without a researcher being present.

Step 4

This results in in a mixture of open-ended data. Consquently, response data is lemmatized, using annotation software, like TreeTagger. Then, concordance software, like AntConc, is used to generate word and n-gram frequency lists.

Step 5

Only one researcher analyzes the frequency lists and identifies response patterns. These patterns are coded into categories.

Step 6

In conclusion, the categories provide deep insight on users’ experiences and interactions with a given design or system. The categories are used in further analysis, evaluation, or design, according to project specific requirements.


  • Innovatived research methods
  • Scientifically validated
  • Remotely and independently performed
  • Simultaneously conducted
  • Low-cost crowdsourcing process
  • Verified with up to 2,200 participants
  • Only one researcher required
  • Quantitative and qualitative analysis included
  • Higher-quality results
  • Published internationally

Here are more methods
that I use

A/B testing

Randomized comparison of two variants

Association test

Collecting users ideas about and mental associations with a product or design

Card sorting

A group of people organizes topics into labeled categories

Cognitive walkthrough

Step-by-step expert evaluation from the user’s viewpoint

Competitor analysis

Assessing strengths and weaknesses of current and potential competitors

Contextual Inquiry

A semi-structured interview method, used while users work in their own environments

Discourse analysis

Analyzing multimodal semiotic artifacts for underlying knowledge

Ethnographic observation

Learning about users by observing them in real-life contexts of use

Focus group

Interview of groups in which their reactions are studied


A series of questions that provide qualitative and quantitative information from participants

Think aloud protocol

Participants speak about their experience while performing tasks

Usability testing

Evaluation of the functionality of a product by observing users in a laboratory environment

User diary

Collecting qualitative self-reported data about activities and experiences by participants over time