Here are some of my approaches:
Information architecture is a name for the structure of content and information provided by a site or service. Appropriate information architecture significantly increases usability. I apply methods, like content audit and card sorting, for creating that architecture. While content audits often rely on analytical thinking, card sorting is a collaborative exercise to organize and label content.
Design systems are descriptions and collections of parts and patterns that are used to create products and coherent experiences across platforms. Guidelines are rules and recommendations for designing products that strive for a specific goal. While many established systems and guidelines are based on personal experience, I have created and published systems and guidelines that are grounded in scientific research, thus, achieving superior results.
Expert reviews and heuristic evaluations are inspection methods for identifying usability problems. While expert reviews are mainly based on professional experience, heuristic evaluations rely on established design and usability principles. I regularly use the methods to begin projects. Sometimes, I am asked to review products for other purposes, for example, I was interviewed by a newspaper to asses the usability of websites by local municipalities.
Story mapping is a method first described by Jeff Patton (2014). It is a simple, yet powerful technique for creating and sharing understanding of your products and services. It helps identify the user’s interaction with your products, while providing overview and focus on your vision. I frequently use story maps with my teams to achieve prioritization and to slice out releases and sprint backlogs.
If you are interested in deeper insights on specific topics, theories, and approaches, find some talks and lectures that I gave and workshops and seminars that I facilitated below—excellently evaluated by participants.
Aesthetics and notions of representation, European University St. Petersburg
Describing modes and media, Linnæus University Växjö
Embodied cognition: primary metaphors as a source for design, Central Institute Hermann von Helmholtz-Zentrum für Kulturtechnik Berlin
Inclusive design: topics and approaches, Carl Thiem Hospital Cottbus gGmbH
Multimodality and multimedia, Brandenburg University of Technology
Scientific guidelines for icon design, Mensch und Computer 2020
Understanding multimodal discourse, Institute for the German Language Mannheim
Universal and intuitive interfaces, Brandenburg University of Technology
Visual perception and sensory physiology, Brandenburg University of Technology
Analytical media design and critical media practice, Brandenburg University of Technology
Analyzing and producing multimedia, Brandenburg University of Technology
Circulating images, Instituto Europeo di Design Madrid
Design experiments in art, everyday life, and science, Ruhr University Bochum
Design research, Brandenburg University of Technology
Media design: theory and practice, Brandenburg University of Technology
Presentation with visual representation, Braunschweig University of Fine Arts
Technology and photography, Philipps University Marburg
Understanding displays, University of Cologne
User experience design & research, Brandenburg University of Technology